About Us

Aviation is a deep passion of mine, and many principles of flying directly apply to business. Just as I set a strategy to become the safest pilot possible, I take the same disciplined approach in business.

Before every flight, you need a plan – with contingencies. Once airborne, the mission is clear: execute and arrive safely at your destination. Flying requires a steady hand on the yoke, continuous assessment, and adaptation to changing conditions. At cruising altitude, you maintain a broad perspective, seeing the entire landscape. When it's time to land, precision and attention to detail ensure success.

This mindset – strategic planning, adaptability, and execution – is at the heart of Aviaticus.

Aviaticus was founded in 2024 with a simple yet profound goal: to help businesses navigate the ever-evolving landscape of data, technology, and organizational change. With over 25 years of leadership at Hilton, I’ve had the privilege of learning from incredible leaders while managing complex, high-impact projects across continents.

I’ve encountered challenges, gained invaluable experience, and seen first-hand how alignment, clarity, and execution make the difference between success and stagnation. Now, I want to share those insights and lessons learned – helping others navigate similar challenges more effectively.

At Aviaticus, we empower businesses to harness data, foster collaboration, and accelerate innovation. Whether it's data strategy, AI-driven automation, or digital transformation, we provide organizations with the insights and strategies they need to thrive in an ever-evolving world.

Martin Stolfa, Founder & Principal Consultant of Aviaticus, is a strategic leader with deep expertise in data, analytics, and business transformation. Over his 25+ years in the hospitality industry, he has worked across the USA, Europe, the Middle East, and Africa, leading large-scale initiatives in data strategy, commercial capabilities, marketing, and AI-driven automation.

Recognized for values-based leadership and his ability to build high-performing teams, Martin is a certified executive through IMD Business School Lausanne and a guest lecturer at UVA. His career has been defined by a commitment to mentorship, problem-solving, and driving measurable impact.

At Aviaticus, his mission is simple: help businesses navigate complexity, unlock opportunities, and build capabilities that create lasting success.