About Us

Our mission is to help organizations harness agentic AI to simplify complexity and turn data, decisions, and operations into sustained business advantage. We work at the intersection of strategy, technology, and execution - enabling enterprises to operate effectively in environments where AI increasingly mediates how products are discovered, evaluated, sold, and serviced.

Drawing on decades of executive leadership in global hospitality and adjacent industries, we bring deep experience in aligning leadership, embedding governance and trust, and scaling intelligent automation across commercial and operational domains. We deliver the insights, structures, and execution frameworks organizations need to compete - and win - in an AI-mediated world.

Aviaticus was founded in 2024 to help organizations prepare for the agentic AI era - a shift where AI agents increasingly influence customer choice, purchasing decisions, and enterprise operations across marketing, loyalty, sales, procurement, and supply management.

We help organizations design the foundations required for this shift: data, product and content representation, decision logic, and operating models that allow AI agents to reason, act, and transact responsibly on their behalf. Our work spans enterprise data strategy, intelligent automation, semantic and product architectures, and leadership alignment - ensuring both the technology and the organization are ready.

By unifying technical foundations with strategic and organizational clarity, Aviaticus helps companies move beyond isolated AI use cases toward scalable, measurable impact across revenue growth, efficiency, and customer experience.

Agentic transformation is not just a technology challenge - it is a leadership, decision, and operating challenge. Success depends on making the right choices early, aligning stakeholders, and navigating uncertainty with discipline and intent.

The name Aviaticus reflects both a passion for aviation and a philosophy of execution. Just as a pilot relies on preparation, situational awareness, and precision to adapt safely to changing conditions, we bring the same rigor to helping organizations navigate AI-driven change. We plan carefully, adjust intelligently, and stay focused on outcomes - helping clients move confidently from legacy approaches to future-ready platforms.

Aviaticus is led by Martin Stolfa, a global executive with deep expertise in data strategy, digital transformation, and organizational change. With international leadership experience across the U.S., Europe, Middle East, and Africa, Martin has advanced enterprise data maturity, modernized loyalty platforms, and delivered sustainable growth at scale. Recognized for values-based leadership and building high-performing teams, he is a graduate of the IMD Business School Executive Program and a guest lecturer at UVA. Martin’s ability to navigate complex challenges and deliver measurable transformation has earned him a reputation as a trusted advisor and change leader.

I’m excited to share that I’ll be speaking at HOTCO 2026 in Vienna, January 26–27 - one of Europe’s leading conferences for hospitality investors, developers, brands, and innovators (hotconf.com).

My session, “The Agentic Shift: Redefining How Products and People Connect,” will explore how agentic AI is transforming the way hotels are discovered, evaluated, and chosen - by people and by the intelligent agents that increasingly represent them.

This isn’t about another technology project - it’s about a mindset shift that will redefine how hospitality products are understood, represented, and connected to customer intent across every stage of their journey.

I’m honored to be part of the 2026 program and look forward to contributing to this important conversation about the future of our industry.